HR Talent Management Consulting Firm Focused on Bridging the Gap Between Veterans and Employers

Strategic Partners

MiLBRAND PROJECT helps to accelerate success for companies and start-up business who seek to be more military engaged. 

 Lida Citroen is an international reputation management and branding specialist, often featured in MSNBC, Fortune Magazine, Huffington Post, Harvard Business Review, Inc. Magazine, and CBS Moneywatch.

As CEO and Founder of the Colorado-based brand consultancy firm LIDA360, Lida is passionate about helping our nation's veterans navigate the military-to-civilian career transition, and is a popular speaker at military installations and events on veteran hiring. 


A popular TEDx and keynote speaker, Lida leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. Her latest book, Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, provides companies seeking to start or build on their veteran hiring initiatives with the tools and insights to be successful. This resource follows her best-selling book, Your Next Mission: A personal branding guide for the military-to-civilian transition, which offers veterans the tools to successfully move to meaningful civilian careers.


Lida is a regular contributor for Military.com and Entrepreneur.com on the topic of military transition, and is the recipient of numerous awards for her service to our veterans.  

"America's Mentoring Network for the Military"

Join thousands of Service Members, Veterans, and Military Spouses in setting up free 1-hr mentorship phone calls with successful professionals. We're the only Veteran Mentorship Platform to let you choose your own mentors and as many as you would like; our average member selects 4 mentors, and some mentees have 25+ mentors! Create a free profile at Veterati to get unlimited access to thousands of volunteer mentors: CEOs, recruiters, entrepreneurs, managers, Veterans &  civilians alike.

Strategic Partners

Headquartered in Durham, NC and founded in 2005, Futures Inc. is a talent management software company and creator of Pipeline (previously H2H), the most successful Military transition and Veteran employment solution in U.S. history with over 252 thousand documented hires in an 18 month period. Futures award winning technology focuses in the areas of talent optimization, workforce development, education and Military to civilian employment support.